“There is nothing either good or bad, but thinking makes it so.” – Hamlet Act II, sc ii
Shakespeare gave this line of perceptual acuity to his ‘glass half empty’ Danish Prince a few hundred years ago. Can’t help thinking that the VW version is a bit more punchy though. Which do you think will last the test of time?!
The Bard…. sorry he steals a march on VW but its still a great ad!
Hi Mary
Controversial! ‘Shakespeare better than VW ad agency claim’. You’re right though, it is a great ad. Thanks for dropping by – Iain